Question 1

Do we need any experience to host a podcast?

Accepted Answer

Not at all. You don’t need any technical or on-camera experience. Your role is simply to share your knowledge through natural conversation. Our team guides the process and handles all production details.

Question 2

Is a podcast an effective use of our marketing funds?

Accepted Answer

Yes — in many cases, podcasting can be far more effective than traditional marketing spend on print ads or broad, generic digital campaigns that often reach people who have no immediate need for your services. With a podcast, you’re sharing expertise on specific topics that directly relate to the real questions and concerns of potential clients. This means the people discovering your content are already interested in the subject matter and the solutions you provide. Instead of interrupting a general audience, podcasting becomes a form of targeted marketing — reaching individuals who are actively seeking guidance. The result is a more meaningful connection and a significantly stronger return on investment when it comes to client acquisition.

Question 3

Do we need a studio?

Accepted Answer

No. We bring the studio to you. Foreshore Media evaluates your office and sets up professional microphones, cameras, and lighting to create a polished recording environment right in your own space.

Question 4

How do people find our podcast? And why is it effective in attracting new business?

Accepted Answer

Podcasting is an extremely powerful way to attract new clients. When you choose topics based on the real questions and concerns your clients bring to your office every day, chances are those same questions are being asked by hundreds, thousands, or even millions of others across the country. Where do people go when they need guidance? They search on Google, YouTube, LinkedIn, TikTok, and other platforms. Your podcast gives them the opportunity to discover your insights while researching the very issues you already help solve. Throughout each episode — and within the description — your services are clearly presented as available for hire. Over time, viewers and listeners become familiar with who you are, how you think, and how you communicate, building comfort and trust before they ever reach out. In many ways, it’s like showing potential clients who you are and what you offer before they ever walk through your door.

Question 5

How do we choose what to talk about?

Accepted Answer

You decide the topics based on what your clients frequently ask or the insights you want to share. We can also help guide episode ideas that position your firm as a trusted authority.

Question 6

Can we have sponsors?

Accepted Answer

Absolutely! Sponsors can come from a wide range of sources — including local suppliers, strategic partners, or businesses that provide complementary services to your firm or directly support your clients. One of the biggest advantages of sponsorships is that they can significantly offset the production costs of your podcast, and in some cases, even make it essentially free for your firm. Foreshore Media can help you explore creative ways to integrate sponsors into your podcast, including the use of on-screen graphics and natural shout-outs throughout each episode to present these opportunities in a professional and effective way.

Question 7

How long does a recording session take?

Accepted Answer

Most recording sessions take about 60–90 minutes, depending on the length of the episode and number of participants. We typically suggest 2-4 speaking participants total per podcast.

Question 8

What does Foreshore Media handle?

Accepted Answer

We take care of everything:

• Equipment setup
 • Recording
 • Lighting & sound
 • Production
 • Editing
You simply show up and share your expertise.

Question 9

What do we receive after the recording?

Accepted Answer

You receive a fully edited podcast episode ready for publishing.

This includes:
 • Video version for YouTube & social media
 • Optional audio-only version for podcast platforms

Question 10

Where can our podcast be published?

Accepted Answer

Your podcast can be shared across:
 • LinkedIn
 • YouTube
 • Social media platforms

And optionally distributed to major podcast platforms like:
 • Spotify
 • Apple Podcasts
 • Amazon Music

Question 11

How often should we record?

Accepted Answer

Many firms start with monthly episodes, but the schedule is completely flexible based on your goals and budget.

Question 12

How does podcasting help attract new clients?

Accepted Answer

Podcasting allows you to share insights, answer common questions, and demonstrate expertise. This builds trust before a potential client ever contacts your firm — positioning you as a go-to resource for guidance and solutions.

Question 13

How much does a podcast cost?

Accepted Answer

The cost of a podcast depends on several factors, including logistics, technical needs such as cameras, microphones, lighting, and the overall length and format of each episode. All of these details are discussed during your planning process to ensure the setup aligns with your goals. Podcast production can start as low as $500 per episode, with special promotional pricing available for firms that commit to recurring recordings on a monthly or weekly basis. Every package is custom-built to fit your specific needs and budget.

podcasting

how
it
works

take a look behind the scenes with FSM

Ready. Set. Talk.

Podcasting Request Form

podcasting

how it works

take a look behind the scenes with FSM

Ready. Set. Talk.

Podcasting Request Form

how
it
works